Social Crash, the feature of engagement

Crash games have always been fast, intense… and lonely. But what if this wasn't the best approach? What if every win could be shared, celebrated - even envied - in real time?

“We wanted to recreate what retail betting has delivered for centuries - a truly social experience - but adapted for the online casinos. We’re giving operators the tools to engage more players, build stronger communities and maximise one of the industry’s fastest-growing verticals.”

Martin Wachter, CEO & Founder of GoldenRace.

The truth is, betting has never truly been a solitary activity. Industry experts have made it clear: casinos that want to grow their businesses need social interaction. Social presence has long been proven to increase user retention and emotional investment. Land-based casinos have known this for decades: people enjoy betting socially. They discuss picks, celebrate wins together and share over losses. And now, online betting platforms are finally catching up.

Our new in-game live chat is a real-time communication feature that brings online players together, adding energy, community and competition to the game. When players feel like they’re part of something happening now, they stay longer. They re-engage. They play again. In a vertical like Crash Games, where rounds are fast and stakes are high, those micro-moments of interaction are what make the difference between a one-time user and a loyal player.

This upgrade introduces a live chat with preset messages, emoji reactions and instant cash-out sharing. Every preset message and emoji is tied to a visible username, creating community, competition and contagious excitement. Players can cash-out and watch reactions float up the screen. They can drop a comment mid-round and instantly see who’s watching. Even with the chatbox packed, emojis and texts still pop visually - making sure no moment goes unnoticed.

From the operator’s side, everything can be controlled from the back office. No extra management, no complex setup.

We’ve integrated this new social feature across our most thrilling Crash games - Meteoroid, Fire Crash, Jet Escape, Boom Ball Juggle and Danfo Crash. If you’re looking to drive longer sessions, boost community feeling and offer a more competitive, emotionally charged experience, this is your moment.