Betway chooses GoldenRace

The exclusive brand licensee of Betway in Africa, Headsquare, has signed a partnership with award-winning Virtual Sports and betting technologies provider GoldenRace to gain presence among online sports betting operators in the African market.

GoldenRace is the market leader in Virtual Football leagues and mobile virtual play in Africa, processing 80% of the tickets sold in virtuals on the continent.

This is why, on its strategy through the continent, the leading provider of first-class online entertainment Headsquare decided to offer a strong product together with GoldenRace.

GoldenRace is a leading provider of Virtuals through Africa and understands the African landscape extremely well. Their presence in this continent is impressive and customers are familiar with their games content. This makes it easy to partner with GoldenRace there and we have full confidence in our relationship with them.

Jason Kramer, Head of Product of Betway Africa

Betway is the main operator in the European market and has an important presence sponsoring several football teams among different tournaments, such as Deportivo Alavés, CD Leganés and Levante UD in the Spanish Liga, West Ham United from the Premier League and even esports teams like PSG.LGD and Ninjas in Pyjamas.

“Betway is a world-class company in the online sports betting and casino industry with a huge presence in Europe.” explains Martin Wachter, GoldenRace's CEO and Founder. “We are the market leader in Africa, so this is a win-win alliance to continue to grow in both markets.”