Betway choses Golden Race to gain presence on online African market

Apr 29, 2020

Exclusive brand licensee of Betway in Africa, Headsquare, has signed a partnership with award-winning Virtual Sports and Betting Technologies provider Golden Race to gain presence among online sports betting operators in the African market.

Golden Race is the market leader in virtual football league and mobile virtual play in Africa, processing 80% of the tickets sold in virtuals in the continent.

This is why, on its strategy through the continent, leading provider of first-class online entertainment Headsquare decided to offer a strong product together with Golden Race.

“Betway is a world-class company in the online sports betting and casino industry with a huge presence in Europe. We are market leader in Africa, so this is a win-win alliance to continue to grow in both markets”, explains Martin Wachter, Golden Race’s CEO and Founder.

“Golden Race is a leading provider of Virtuals through Africa and understands the African landscape extremely well. Their presence in this continent is impressive and customers are familiar with their games content. This makes it easy to partner with Golden Race there and we have full confidence in our relationship with them,” said Jason Kramer, Head of Product, Betway Africa.

Betway is the main operator in the European market and has an important presence sponsoring several football teams among different tournaments, such as Deportivo Alavés, CD Leganés and Levante UD in the Spanish Liga, West Ham United from the Premier League and even esports teams like PSG.LGD and Ninjas in Pyjamas.

About Golden Race

Golden Race is a leading developer and provider of award-winning virtual sports and betting solutions. Being the global leader in virtual football league play and pre-recorded video sports, the company generates more than 15 million tickets per day through major partners around the world.

Golden Race’s games have been licensed and certified in the most demanding jurisdictions and are currently available in over 50,000 shops and more than 400 websites.

In 2019, Golden Race was recognised as best virtual sports provider in Central & Eastern Europe, Southern Europe and the Baltics by the CEEG Awards, the SEG awards and the BSG awards respectively. The company also received two SBC Awards in the same year.

Founded in Malta in 2006, Golden Race has now more than 300 employees, owning several major brands in the industry, including Spinmatic in the area of Slot development and the live games provider HollywoodTV.

About Betway

Betway Group is a leading provider of first-class online entertainment across sports betting, casino, bingo and poker.

Since 2006, the company has remained at the forefront of the online gambling industry, utilising the very latest technologies to provide innovative gaming experiences in a secure environment.

With an ambitious, passionate and responsible approach to online gaming, Betway only operates in regulated markets, placing great emphasis on working to a ‘compliance first’ model across the business.

About Headsquare

Headsquare (Pty) Limited is the exclusive brand licensee of Betway in Africa and owns a number of local companies on the African continent, each with their own local knowledge and expertise in the online gaming sector of their respective countries and who exclusively promote Betway in those countries.

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